The Senior Event Coordinator is responsible for supporting the planning, execution, marketing, and commercial success of Mercom's conferences, summits, buyer-seller meets, executive roundtables, and webinars. The role takes ownership of delegate acquisition, event coordination, attendee engagement, vendor management, and on-site execution to ensure every event meets Mercom's standards for quality, attendance, and customer experience.

The position requires a highly organized, proactive individual who can manage multiple priorities, work independently, and ensure projects are executed on schedule.

Responsibilities

Delegate Acquisition & Business Development

- Lead delegate acquisition campaigns through outbound calling, email marketing, WhatsApp, and industry outreach.
- Work closely with the Events and Sales teams to achieve registration, attendance, and ticket sales targets.
- Develop and maintain strategic partnerships with industry associations, trade bodies, chambers of commerce, and business organizations in key cities to expand Mercom's delegate network, increase registrations and attendance, and establish a sustainable pipeline of qualified attendees for all Mercom events.
- Identify new delegate segments and outreach opportunities to continuously grow Mercom's attendee base.
- Monitor registration trends and proactively recommend initiatives to improve attendance and delegate engagement.

Event Planning & Coordination

- Coordinate the planning and execution of conferences, summits, buyer-seller meets, webinars, and executive roundtables.
- Develop and maintain detailed project plans, timelines, and milestone trackers for assigned events.
- Coordinate with venues, hotels, vendors, exhibitors, sponsors, and service providers to ensure timely execution of all event deliverables.
- Support speaker coordination, attendee communication, registration management,



and in office event operations.
- Ensure all event logistics are completed accurately and on schedule.

Vendor & Logistics Management

- Coordinate venue logistics, hotel accommodations, transportation, audio-visual requirements, catering, branding, signage, and event production.
- Follow up with vendors and partners to ensure commitments, timelines, and quality standards are met.
- Identify operational risks early and resolve issues before they impact event execution.

Team Coordination

- Assist in coordinating the daily activities of the Events Team.
- Support Event Coordinators and team members by providing guidance on delegate outreach, registrations, and event coordination.
- Monitor assigned tasks and follow up to ensure deadlines are met.
- Promote accountability and timely execution across the team.

Reporting & Process Improvement

- Prepare registration, attendance, ticket sales, and event performance reports.
- Analyze delegate acquisition, attendance, and conversion metrics for each event.
- Recommend improvements to increase registrations, improve attendee engagement, and enhance operational efficiency.
- Maintain accurate event databases, trackers, and documentation.
- Continuously identify opportunities to improve event planning processes and customer experience.

Performance Expectations

- Meet and exceed delegate registration, attendance, and ticket sales targets.
- Deliver assigned events on time and to Mercom's quality standards.
- Build and maintain a strong pipeline of qualified delegates through strategic partnerships and outreach.
- Ensure accurate reporting and effective coordination of all assigned event activities.
- Demonstrate initiative, ownership, professionalism, and strong attention to detail in all aspects of event execution.

Qualifications

Bachelor's degree in Event Management, Marketing, Business Administration, Communications, or a related field.

📌 Senior Event Coordinator (Bengaluru)
🏢 Mercom India
📍 Bengaluru