About the Role
We are looking for an experienced Media Lead to lead media strategy, media relations,
communications and execution for a high-intensity political campaign in Punjab.
The role will be responsible for shaping and driving the campaign’s overall media narrative, managing relationships with journalists and media organisations, identifying opportunities for strategic coverage, handling emerging news cycles and coordinating closely with key political and campaign stakeholders.
The ideal candidate should have a strong understanding of Punjab’s political and media ecosystem, excellent news sense, strong stakeholder management skills and the ability to operate effectively in a quick-paced, high-pressure political environment.
This is a hands-on leadership role requiring strategic thinking, strong execution capabilities, political awareness and the ability to work across multiple teams and stakeholders.

Experience: 4–5 Years
Location: Punjab
Employment Type: Full-time

Key Responsibilities
Media Strategy & Communications




Develop and execute the overall media strategy for the Punjab campaign in alignment with campaign objectives.
Build and drive media narratives around key campaign priorities, issues, leaders and initiatives.
Identify opportunities for proactive storytelling, issue-based coverage and strategic media interventions.
Develop communication strategies for planned campaign moments as well as emerging political developments.
Translate campaign strategy, research insights and ground intelligence into compelling media narratives.
Ensure consistency of messaging across different media platforms and campaign touchpoints.

Media Relations
Build and maintain strong relationships with journalists, editors, bureau chiefs, political reporters, anchors and media stakeholders across Punjab.
Develop and maintain a comprehensive media network across TV, print, digital and regional media.
Manage journalist outreach for interviews, statements, briefings, press confere

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