Designation

Senior Brand Manager – Marketing, Smith & Jones

Function

Marketing Location

Mumbai Reporting To

Associate Director - Marketing, Smith & Jones What are the Key Deliverables in this role ? Financial Outcomes

? Drive growth agenda for select portfolio of Smith & Jone as per its strategic role in the TCP portfolio

? Define & implement mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals.

? Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand

? Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – Channel wise strategy, media mix, launch/re-launch/exit-decisions.

? Plan, Drive and execute whitespace expansion plans in line with the business case assumptions.

? Drive Cost Savings/Gross margin improvement through key linked variables.

? Portfolio Expansion: Deeper category and consumer insights to ensure we continue to expand the brand to increase total addressable market. Driving innovation that increases penetration or premiumization or sales.

Customer Service

? Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth.

? Be the voice of consumer and mine Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing chance in the category.

? Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

? Monitor & influence demand forecasting and adapt plans on the portfolio as required.

? Perform competitor benchmarking and adopt best-practices.

Internal Processes

? Work with Shopper/ Customer Marketing Teams, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

? Work with the innovation lead on product, concept,



business case and launch plan development with Shopper marketing/Customer marketing.

? Leverage past sales performance data and past programs/ activations/ promos to arrive at recommendations for improvements.

? Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

? Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand communication

Innovation and Learning

? Drive digital transformation /Digital adoption within the brand teams to improve process and efficiency

? Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.

o Evaluate and enable deployment of relevant plans to achieve brand objectives.

o Review plans on an ongoing basis (including spends) to adapt as required.

What are the Critical success factors (Key requirement) for the Role?

? MBA with overall 4-7 years of experience in Sales & Marketing roles [Minimum 2 years of Sales experience is preferred]

? Experience in influencing stakeholders internally & externally, cost analysis, P&L; drawing

? Self-starter with Good communication skills and stakeholder management capabilities

? Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.

What are the Desirable success factors for the Role ?

? Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities

? Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.

? Ability to collaborate, influence and to create impact with internal teams for business delivery

📌 Senior Brand Manager - Smith & Jones (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai