Job Title: SEO specialist

Location: Andheri East

Department: SEO

Job Summary:

The SEO specialist is responsible for developing, implementing, and managing search engine optimization (SEO) strategies that increase the visibility of the company's website across both traditional search engines and AI-driven platforms. The goal is to drive organic traffic, enhance brand presence, and improve conversion rates. The ideal candidate will have deep expertise in SEO, strong analytical skills, and a forward-looking mindset toward how AI impacts content discovery.

Key Responsibilities

SEO Strategy Development

- Develop and implement SEO strategies to improve organic visibility and search engine rankings.
- Define and monitor key SEO KPIs, and report on performance regularly.

Keyword Research &

- Optimization

- Conduct keyword research to identify opportunities and optimize content accordingly.
- Collaborate with content and marketing teams to ensure effective keyword targeting across web pages and blog articles.

On-Page Optimization

- Optimize page titles, meta descriptions, headers, URL structures, and internal linking.
- Implement structured data (schema markup) to support enhanced visibility in search and AI-powered results.

Off-Page SEO Management

- Execute link-building strategies to improve domain authority.
- Manage relationships with bloggers, publishers, and other external partners for digital PR and outreach.

Technical SEO





- Work with developers to ensure best practices for page speed, mobile usability, crawlability, and indexation.
- Conduct routine technical audits and resolve site-related SEO issues.

Analytics &

- Reporting

- Monitor performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and others.
- Provide actionable insights based on data trends, user behavior, and performance reports.

AI &

- Search Engine Discovery

- Understand how AI tools (e.g., ChatGPT, Bing Copilot, Google SGE) source and present website content.
- Optimize content and structure to improve discoverability across AI-powered platforms.
- Implement strategies (e.g., schema, FAQ content, topic clustering) to influence AI-generated summaries and rich snippets.

Competitor &

- Market Analysis

- Track competitors’ SEO strategies, backlink profiles, and content gaps.
- Identify new content and optimization opportunities to maintain a competitive edge.

Collaboration

- Work closely with cross-functional teams including marketing, content, and development.
- Ensure SEO is integrated into all digital initiatives, campaigns, and site updates.

Staying Updated

- Keep up to date with changes in search engine algorithms, AI advancements, and digital marketing trends.
- Test and adopt current SEO techniques aligned with emerging technologies and user behaviour.

Qualifications

Experience

- Minimum of 4 years of hands-on SEO experience in jewellery industry.

📌 Search Engine Optimization Specialist (Mumbai)
🏢 Renaissance Global
📍 Mumbai