Company Description Chenab Impex Pvt. Ltd. is a pioneer in importing gourmet foods and beverages, bringing fine foods to the Indian market since 2002 under the motto “enriching the flavour of life.” The company sources and distributes a diverse range of premium products from around the world, including olive oils, vinegars, pasta, cereals, cheeses, jams, honey, canned fish, and wines. With a sales network that spans across India.

Location: Remote / Mumbai preferred, but not essential

About Chenab GourmetChenab Gourmet is an online gourmet food store offering premium ingredients and speciality foods from around the world. Our range includes Italian, Asian, Mexican, Mediterranean and baking ingredients, along with premium pantry products from leading international brands.

We’re looking for an experienced SEO specialist to help us grow Chenab Gourmet’s organic search presence and turn SEO into a meaningful acquisition channel for the business.

This is a hands-on role. We’re looking for someone who can identify opportunities, build the SEO roadmap and execute it, rather than only provide audits or recommendations.

What you’ll work onYou’ll be responsible for improving organic visibility and traffic across our website, particularly for commercially relevant searches around products, ingredients, cuisines, recipes and brands.

Your responsibilities will include

- Conducting SEO audits and identifying high-impact opportunities
- Building and managing an SEO roadmap
- Keyword research and mapping keywords to category, product, brand and content pages
- Improving category and collection pages for high-intent commercial searches
- Optimising product pages, titles, meta descriptions, headings, copy and internal linking
- Identifying opportunities to create recent landing pages based on search demand
- Improving site architecture and internal linking
- Technical SEO, including crawlability, indexing, canonicals,



redirects, sitemaps and duplicate content issues
- Implementing or recommending structured data/schema where relevant
- Working with our content team on SEO-led articles, recipes, guides and other content
- Refreshing existing content where there is potential to improve rankings
- Competitor and content-gap analysis
- Supporting backlink and domain-authority building initiatives
- Monitoring Google Search Console, GA4 and SEO tools to identify opportunities and problems
- Tracking rankings, organic traffic, conversions and revenue from organic search
- Providing a concise monthly report showing what was done, what changed and what should happen next

- What we care aboutWe’re particularly interested in someone who understands e-commerce SEO. The goal isn’t simply to increase traffic. We want to rank for searches that can lead to product discovery and purchases.

This could include searches around:

- specific ingredients and products
- cuisine-related ingredients
- premium and imported food products
- brands we distribute
- recipes where our products are relevant
- comparison, substitution and “where to buy” searches

You should be able to think about search intent and understand when a query is better served by a category page, product page, buying guide, recipe or article. You’d be a strong fit if you have
- 1+ year of hands-on SEO experience
- Some experience working on e-commerce websites
- A good understanding of technical, on-page and content SEO
- Experience using Google Search Console and GA4




- Familiarity with tools such as Ahrefs, Semrush, Screaming Frog or similar
- Strong keyword research and search-intent analysis skills
- An understanding of internal linking, site structure and on-page optimisation
- The ability to prioritise work based on likely SEO and commercial impact
- Good written English and attention to detail
- The ability to work independently and execute rather than only make recommendations

We’re open to someone relatively early in their SEO career if they can demonstrate strong fundamentals, curiosity and examples of work they’ve actually done. Experience with food, FMCG, gourmet retail or other e-commerce businesses would be useful, but isn’t essential.

What success looks likeOver time, we’d expect to see:

- Growth in non-branded organic search traffic
- Increased visibility for commercially relevant keywords
- More category and product pages ranking organically
- Growth in organic sessions that lead to purchases
- Better indexing and technical site health
- Increased organic revenue

- EngagementThis is a part-time contractual role with the potential for an ongoing engagement. The workload will be based primarily on agreed deliverables rather than fixed office hours. You’ll work closely with our internal marketing/content team and coordinate with our website developers where technical changes are required.

To applyPlease send

1. A short introduction and your relevant SEO experience
2. Examples of websites you’ve worked on, ideally e-commerce
3. 1–2 examples of SEO work you’ve done and the result
4. The SEO tools you regularly use
5. Your expected monthly fee / retainer
6. Your approximate availability each week

Please don’t send a generic SEO proposal. Have a look at Chenab Gourmet and tell us one or two SEO opportunities you notice on the website.

📌 Search Engine Optimization Specialist (Mumbai)
🏢 Chenab Impex
📍 Mumbai