Job Requirements
Job Title: Portfolio Lead- Credit Cards
Place of Work: Mumbai
Function: Credit Cards
Job Purpose
The position will be responsible for owning, strategizing and managing CC portfolio & P&L; for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for recent launches as well as manage product changes across elements
Primary Roles & Responsibilities
· Managing product positioning, work on increasing card spends/drive regular customer engagements
· Complete ownership of customer portfolio p&l; metrics including spends, cross-sell and book growth
· Tracking and optimising the segment activation & usage for better profitability
· Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
· Lead risk management strategies for the segment & optimise portfolio health
· Designing go-to market strategies, enabling the appropriate communication
· Own P&L; for all products for Segments
· Lead,
guide and mentor team memers from respective verticals
Secondary Roles & Responsibilities
· Build strong relations with internal & external stakeholders
· Align closely with Customer Service to build and maintain a strong customer experience
· Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective
Key Success
· Gain a deep understanding of customer experience, identify and fill gaps
· Act as a product evangelist understanding the segment awareness and build an awesome customer experience
· Drive and achieve the agreed business plan and P&L; metrics though sales support and interventions
· P&L; Profitability, Risk optimisation, Achievement of portfolio metrics
Educational Qualifications
MBA Marketing / Sales and Distribution / Finance
Experience
· 8+ Years in CC Portfolio/Marketing/Product/preferred mix of CC Product & Marketing experience
· BFSI
📌 Portfolio Lead-Credit Cards (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai
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