Job Requirements
Job Title: Senior Manager – Strategic Marketing & Communications
Place of Work: Mumbai
Function: Credit Cards
Job Purpose
We are looking for a marketing qualified who can operate at the intersection of strategic communications, customer experience and cross-functional program delivery. The role owns high-visibility marketing and communication initiatives end-to-end — from defining the problem and shaping the narrative to aligning senior stakeholders and driving execution to closure. It acts as a strategic extension of the Marketing Communications function, enabling the team to take on larger, more complex programs while maintaining a high bar on customer communication quality.
Primary Roles & Responsibilities
Communication & Content Strategy
· Own the communication strategy for major product launches, portfolio initiatives and customer journeys, including messaging frameworks and customer-first narratives across touchpoints.
· Set the content strategy for large customer communication programs, partnering with the execution team on day-to-day production.




· Review and elevate customer-facing communication, balancing customer experience, business objectives, brand standards and regulatory requirements.
Program Delivery
· Lead complex, cross-functional initiatives from problem definition through execution and closure.
· Build workplans, milestones, ownership structures and governance mechanisms, and keep multiple workstreams moving.
· Identify risks, blockers and dependencies early and drive them to resolution.
Stakeholder Management & Executive Communication
· Build trusted relationships across the Credit Cards business and central functions — Product, Technology, Operations, Risk, Compliance, Legal and CX.
· Represent Marketing Communications in senior forums and drive alignment where priorities, timelines or perspectives differ.
· Develop executive-ready presentations, strategy documents and decision papers that translate complex data and customer

📌 Senior Product Manager-Credit Cards Marketing (Mumbai)
🏢 IDFC FIRST Bank
📍 Mumbai