08 Sep
|
Grapes Worldwide
|
India
08 Sep
Grapes Worldwide
India
About the Role
We are looking for an experienced and strategic Head of Content to lead our content function and drive impactful content strategies across B2B & B2C audiences. The ideal candidate will have robust expertise in B2B content writing, SEO, content strategy, and client management, with the ability to translate business objectives into compelling, performance-driven content. This is a highly client-facing role, requiring someone who can confidently lead client calls, understand business requirements, present content strategies, and build strong relationships with stakeholders.
Responsibilities
Lead the overall content strategy and execution across B2B brands and accounts.
Own the content roadmap, ensuring content aligns with business, marketing, and brand objectives.
Develop high-quality B2B content including blogs, website copy, thought-leadership articles, case studies, whitepapers, LinkedIn content, emailers, and marketing collateral.
Drive SEO-led content strategies, including keyword research, content planning, on-page SEO, search intent, and content optimization.
Work closely with SEO, marketing, design, and performance teams to ensure integrated content campaigns.
Lead and manage client calls, presentations, content discussions, briefings, and reviews.
Act as the primary content point of contact for clients and internal stakeholders.
Understand client business objectives, target audiences, industry trends, and competitive landscape to develop relevant content strategies.
Translate complex B2B products, services, and industry concepts into clear, engaging, and persuasive content.
Review, edit, and maintain high editorial standards across all content deliverables.
Use data, analytics, SEO insights, and content performance metrics to identify opportunities and improve content effectiveness.
Stay updated with evolving SEO practices, content marketing trends, AI tools, and B2B content best practices.
Mentor and guide content writers and other members o
📌 Head of Content (India)
🏢 Grapes Worldwide
📍 India