Job Title
Asst. Manager – Analytics (Marketing, CRM & Loyalty)

Role Purpose
The Manager – Analytics (Marketing, CRM & Loyalty) is responsible for delivering actionable insights across marketing performance, customer analytics, and loyalty programs within a retail and e-commerce setting. This role is highly hands-on and will directly support business growth through data-driven decision-making suggestions.

Key Responsibilities
Marketing & E-commerce Analytics
Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)
Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution
Support optimization of media spend, promotions, and merchandising through performance insights

CRM & Customer Analytics
Develop and manage customer segmentation, lifecycle, and cohort analyses
Analyze customer behavior across online and offline touchpoints to inform personalization and journey design
Suggest CRM initiatives including email, SMS, app, and push notification campaigns





Loyalty Program Analytics
Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption
Conduct incremental lift and customer lifetime value analysis for loyalty members
Identify opportunities to enhance loyalty effectiveness and customer retention

Data, Reporting & Tools
Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders
Perform deep-dive analyses using large transactional and customer datasets
Ensure data accuracy, consistency, and alignment with business definitions
Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure

Stakeholder & Business Support
Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams
Translate complex data into clear insights and business recommendations
Support senior leadership with ad-h

📌 Assistant Manager-Analytics(Marketing,CRM (Bengaluru)
🏢 Ample
📍 Bengaluru