Role: Retail Business Development Manager

Location: Pune, Maharashtra OR Ahmedabad, Gujarat (one position per city)

Function: Sales & Channel Development

Reports To: State / Zonal Sales Head

Employment Type: Full time

KisanKraft Limited is a Bengaluru-headquartered agricultural equipment and power tools company, with a 46-acre manufacturing facility in Nellore, a dealer network of over 5,000 partners, and exports to 16+ countries. This position will work to develop retail business models for exclusive showroom, franchise-outlet in the assigned city.

The Retail Business Development Manager will define the concept, develop strategy, promotion and business development activities.
- You will drive identifying and recruiting franchisors, building and growing the exclusive showrooms, franchise outlets, drives primary/secondary sales, and executes local promotional and market-development activity.
- You will drive, track and analyse sales performance, primary/secondary sales and market activation of the franchise retail outlet in the assigned city. You will need present causes for successes,



failures, and future steps suggestion and arrive at a consensus for revisions.

Key Responsbilities

• Retail Sales Development – Showroom design, product mix and placement

Drive footfall, conversion, and revenue growth at the franchise retail outlet.

• Secondary Sales – Drive secondary sales from the retail outlet and city dealer network into end-customer hands,

Tracking and improving stock turnaround and channel offtake.

• Promotional & Market Activation – Plan and execute local promotional activities

Farmer meets, product demonstrations, in-outlet campaigns, local advertising

Tie-ups to build brand visibility and drive walk-ins.

Digital marketing campaigns: convert leads generated into orders

• Channel & Relationship Management – Build and maintain relationships with primary and secondary dealers

End User channels e.g., nursery, agri-institutes and the farmers in the

📌 Retail Business Development Manager (Nashik)
🏢 KisanKraft
📍 Nashik