Job Description
Executive – DMS & SFA
Department: Sales / Sales Operations
Designation: Executive – DMS & SFA
Location: Mumbai
Reporting To: Manager – Sales Operations / Sales Excellence
Industry: FMCG / Consumer Goods/Personal Care
Job Purpose
To support the effective implementation, administration, and day-to-day operations of the Distributor Management System (DMS) and Sales Force Automation (SFA) platforms. The role will ensure accurate data management, system adoption, user support, reporting, and coordination with Sales, IT, distributors, and technology partners to enable effective sales operations and data-driven decision-making.
Key Responsibilities
1. DMS & SFA Operations
Manage day-to-day operations of DMS and SFA applications.
Ensure timely and accurate creation/update of distributor, retailer, salesperson, product, and territory master data.
Monitor system transactions including orders, invoices, stock, sales, claims, collections, and returns.
Ensure smooth integration and flow of data between DMS, SFA, ERP, and other relevant systems.




Track system usage and identify gaps in adoption.
2. User Support & Issue Resolution
Provide first-level support to Sales teams, distributors, and field users for DMS/SFA-related issues.
Coordinate with IT teams and external technology vendors for issue resolution.
Track system-related issues and ensure timely closure.
Conduct basic troubleshooting and guide users on system processes.
3. Data Management & Reporting
Maintain data accuracy and integrity across DMS and SFA platforms.
Generate daily, weekly, and monthly reports related to sales, orders, productivity, outlet coverage, stock, and secondary sales.
Prepare MIS and dashboards for Sales and Management review.
Analyse system data and highlight exceptions, gaps, and trends to stakeholders.
Support reconciliation of DMS/SFA data with ERP and other business reports.
4. Sales Force Automation
Monitor field-force activities such as beat planning, outlet coverage, producti

📌 Executive (Mumbai)
🏢 Cholayil Private
📍 Mumbai