08 Sep
|
Brand Vantage
|
Bengaluru
08 Sep
Brand Vantage
Bengaluru
We are looking for an experienced Outbound Lead Generation Specialist to generate qualified sales leads through cold email outreach.
You will own the complete outbound process — prospecting, list building, email infrastructure, campaign creation, outreach, follow-ups, lead qualification and sales handoff.
This is a performance-driven role. Your success will be measured by qualified leads and sales opportunities generated, not simply emails sent.
Key Responsibilities
● Build targeted prospect lists using Apollo, LinkedIn Sales Navigator, Clay and similar tools.
● Identify decision-makers and relevant businesses across Australia.
● Set up and manage cold email campaigns using Instantly, Smartlead or similar platforms.
● Manage domains, inboxes, SPF, DKIM, DMARC, warm-up and email deliverability.
● Write and optimise personalised cold email sequences and follow-ups.
● Run A/B tests across audiences, messaging, offers and CTAs.
● Monitor campaign performance and continuously optimise response and conversion rates.
● Manage replies and identify interested prospects.
● Qualify leads and book meetings for the sales team.
● Maintain accurate lead and campaign data in the CRM.
● Work closely with sales to improve lead quality and conversion.
Ideal Candidate
● 2–5 years of hands-on B2B cold email/outbound experience.
● Proven experience using Instantly, Smartlead, or similar platforms.
● Strong knowledge of email deliverability.
● Experience with Apollo, LinkedIn Sales Navigator, and/or Clay.
● Strong cold email copywriting skills.
● Experience generating qualified meetings through outbound.
● Excellent written English.
● Data-driven and commercially focused.
● Experience targeting Australia, UK, or US markets is highly desirable.
● Digital marketing/SEO industry experience is a solid advantage.
KPIs
● Qualified leads generated
● Meetings booked
● Positive reply rate
● Sales opportunities generated
● Lead-to-meeting conversion
● Campaign performance
● Email deliverability
📌 Lead Generation Specialist (Bengaluru)
🏢 Brand Vantage
📍 Bengaluru