As a Sales Officer, you are the link between strategic sales direction and on-ground execution. You will ensure your territory achieves its sales targets, maintain a healthy Sales pipeline and deliver strong market presence. This role demands high ownership, strong relationship-building skills, and the ability to manage multiple customers.
Duties and Responsibilities
- Deliver sales, volume, and distribution targets within the assigned territory.
- Work closely with wholesalers, traders/retailer to ensure product availability and visibility.
- Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.
- Execute trade marketing and promotional campaigns in the territory.
- Ensure timely collections and adherence to credit policies.
- Track daily market coverage and ensure sales routes are optimized.
- Prepare and submit detailed sales reports and market feedback.
- Conduct market audits to ensure compliance with brand standards.
Required Skills & Experience
- 2 to 7 years of sales experience in FMCG/ related industry
- Solid understanding of territory management and retail dynamics.
- Excellent communication, negotiation, and relationship-building skills.
- Local language fluency and working knowledge of English.