Position: Sales Lead

Department: Sales

Location: Vadodara

Experience: 4–5 Years

Salary: ₹6 LPA – ₹9 LPA

Job Summary

We are looking for an experienced Sales Lead to drive B2B and institutional sales, manage key accounts, develop new business, and lead the sales team. The role will focus on revenue growth, customer relationships, pipeline management and order execution.

Key Responsibilities

- Develop and execute sales plans, revenue targets and account strategies.
- Generate recent B2B/institutional business through outbound calling, social media, referrals and events.
- Develop and manage key accounts, bakeries, HORECA and institutional customers.
- Manage the complete sales cycle from lead generation to quotation, negotiation, order conversion and handover.
- Build strong customer relationships and drive repeat business and customer retention.
- Maintain and update CRM, sales pipeline, forecasts and MIS reports.
- Handle customer enquiries, complaints and delayed-order issues.
- Coordinate with Marketing, R&D;, Quality, Production, Packaging, Dispatch and Finance teams.
- Plan and participate in exhibitions, trade events and promotional activities.
- Train, guide and monitor Sales Officers for achieving targets.
- Analyse sales performance, customer feedback and account profitability and take corrective actions.

Qualification
- Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or related field.
- MBA/BBA in Marketing/Sales will be preferred.




- 4–5 years of experience in B2B Sales, Key Account Management, Institutional Sales or Business Development.
- Experience in Food/FMCG, Bakery, HORECA or related industry will be preferred.

Required Skills
- B2B & Institutional Sales
- Key Account Management
- Business Development
- Consultative Selling & Negotiation
- CRM & Sales Pipeline Management
- Sales Forecasting & MIS
- Customer Relationship Management
- Team Handling & Performance Management
- Excellent Communication & Interpersonal Skills
- Strong Analytical & Problem-Solving Skills

Good to Have
- Existing network in bakeries, Food/FMCG, HORECA or institutional customers.
- Experience with WhatsApp/Social Selling and exhibitions.
- Knowledge of account profitability, conversion, repeat orders and customer retention.

Reports To: Techno-Commercial Manager

Team: Sales Officers

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits

- Provident Fund

Application Question(s):
- Do you have 4–5 years of experience in B2B Sales / Institutional Sales / Business Development?
- Do you have experience in the Food, FMCG, Bakery or HORECA industry?
- Are you experienced in using ERP,CRM for sales pipeline and lead management?
- Are you comfortable with local customer visits and sales-related travel Sometime ?
- Do you have experience in MIS Reports
- Are you comfortable for jarod, vadodara, Gujarat ?

Work Location: In person

📌 Sales Lead (Jarod)
🏢 Freeze drying System
📍 Jarod