Key Responsibilities
- Set up and manage Google Ads campaigns based on business objectives.
- Conduct keyword research and identify relevant search opportunities.
- Develop effective ad copies and optimize campaign structures.
- Monitor daily campaign performance and make data-driven adjustments.
- Optimize CPC, CTR, CPL, conversion rate, and ROAS.
- Manage campaign budgets and ensure efficient ad spend.
- Track conversions and analyze campaign performance.
- Generate weekly/monthly performance reports and insights.
- Test different keywords, audiences, ad copies, and bidding strategies.
- Work with the marketing team to improve lead quality and campaign ROI.
- Strong previous experience in Google Ads is required.:
- Hands-on experience in Google Ads campaign management and optimization.
- Good understanding of PPC and performance marketing.
- Knowledge of keyword research, bidding strategies, audience targeting, and conversion tracking.
- Strong analytical and reporting skills.
- Ability to manage multiple campaigns and meet performance goals.
- Digital marketing experience is preferred.