Senior Marketing Executive - ICA Edu Skills

Location: Jamshedpur, Jharkhand
Company: ICA Edu Skills

Job Type: Full-Time
Department: Marketing & Business Development
Experience: 2-5 Years

About ICA Edu Skills

ICA Edu Skills is a leading education and skill-development organization focused on career-oriented training, professional skill development, and employment opportunities.

We are looking for an experienced and result-oriented Senior Marketing Executive to drive marketing, lead generation, institutional outreach, and business development activities in Jamshedpur.

Key Responsibilities
- Develop and execute marketing strategies to increase awareness and admissions for ICA Edu Skills programs.
- Generate qualified leads through field marketing, digital campaigns, events, seminars, referrals, and institutional outreach.
- Build and maintain relationships with colleges, schools, coaching institutes, corporate organizations, and other potential partners.
- Identify and develop current institutional tie-ups and business opportunities.
- Plan and conduct career seminars,



workshops, campus activities, promotional events, and student engagement programs.
- Lead and coordinate marketing executives and field teams to achieve assigned targets.
- Monitor daily marketing activities, lead generation, follow-ups, and conversion performance.
- Coordinate closely with the counselling and admission teams to improve lead-to-admission conversion.
- Develop new market areas and promotional channels for business expansion.
- Track competitor activities, market trends, and customer/student requirements.
- Prepare regular MIS and performance reports for management.
- Take ownership of monthly lead-generation, revenue, and admission targets.
- Ensure effective utilization of marketing budgets and promotional resources.
- Graduate in any discipline; MBA/PGDM in Marketing or Business Management will be an advantage.
- 2-5 years of relevant experience in marketing, sales, business developme

📌 Senior Marketing Executive (Jamshedpur)
🏢 Ica Edu Skills
📍 Jamshedpur