Key Responsibilities

Business Development

- Identify new business opportunities in manufacturing industries.
- Generate qualified leads through customer visits, references, exhibitions, seminars, and digital marketing campaigns.
- Develop relationships with OEMs, System Integrators, Consultants, and End Customers.
- Maintain an updated sales pipeline in CRM.
- Meet monthly, quarterly, and annual sales targets.
- Identify opportunities for repeat business and annual maintenance contracts (AMC).

Customer Engagement

- Visit customer plants to understand manufacturing processes.
- Conduct requirement gathering meetings with production, quality, maintenance, and IT teams.
- Analyze customer pain points.
- Recommend suitable Digital Manufacturing solutions.
- Build long-term customer relationships.

Product Demonstration

- Conduct software demonstrations.
- Present live dashboards.
- Demonstrate mobile applications.
- Explain reporting features.
- Conduct proof-of-concept (POC) demonstrations.

Customer Follow-up

- Follow up on quotations.
- Coordinate technical discussions.
- Negotiate commercial terms.
- Resolve customer concerns.
- Track order closure.

Market Intelligence

- Study competitor offerings.
- Analyze market trends.
- Track new technologies.
- Identify emerging industries.
- Share market insights with management.

Internal Coordination

Work closely with

- Proposal Team

- Software Development Team

- Project Managers

- Business Analysts

- Application Engineers

- Marketing Team

- Service Engineers

- Finance Team

CRM Management

Maintain records of

- Leads

- Opportunities

- Customer interactions





- Quotations

- Sales forecasts

- Visit reports

- Lost opportunity analysis

Industry Exposure Experience in one or more of the following sectors is preferred:

- Automotive

- Auto Components

- Electronics Manufacturing (EMS)

- Tire Manufacturing
- Food & Beverage

- FMCG

- Chemical

- Renewable Energy

- EV Battery Manufacturing

Required Sales Skills

- Consultative Selling

- Technical Presentation

- Negotiation

- Customer Relationship Management

- Proposal Discussion

- Value Selling

- Prospect Qualification

- Objection Handling

- Closing Techniques

- Territory Management

Soft Skills

- Excellent communication skills

- Strong presentation skills
- Problem-solving mindset

- Analytical thinking
- Customer-focused approach

- Team collaboration
- Self-motivated and target-oriented

- Time management

- Professional business etiquette

- Willingness to travel extensively

A successful Industrial Digital Technology Solutions Sales Engineer should:
- Understand manufacturing operations and customer pain points.
- Effectively articulate the value of digital transformation solutions.
- Build trusted relationships with stakeholders at all levels.
- Collaborate seamlessly with technical and delivery teams.
- Stay informed about emerging Industry 4.0 technologies and market trends.
- Consistently achieve sales targets while maintaining high customer satisfaction.

This is well suited for organizations offering Industrial Digital Technology Solutions such as MES, OEE, Traceability, IIoT, SCADA, WMS, CMMS, AI-based manufacturing analytics, and Smart Factory solutions.

📌 Sales Engineer (Chennai)
🏢 MEL Systems and Services
📍 Chennai