Key Responsibilities

1. Lead Generation &

- Business Development

- Identify and develop new customers through field visits, referrals, digital leads, networking, and market activities.

- Generate leads from transport operators, fleet owners, businesses, institutions, contractors, and other commercial vehicle users.

- Maintain a healthy sales pipeline and continuously follow up on prospective customers.

- Identify new business opportunities within the assigned territory.

2.

Customer

Handling

- Understand the customer's business requirements, budget, route conditions, payload requirements, and vehicle usage.

- Recommend appropriate commercial vehicle models and configurations.

- Explain vehicle features, specifications, advantages, operating costs, and applicable offers.

- Conduct vehicle demonstrations and test drives where applicable.

- Build long-term relationships with customers and ensure a positive buying experience.

3.

Sales

Conversion

- Prepare quotations and proposals based on customer requirements.

- Negotiate pricing and commercial terms within company guidelines.

- Follow up regularly with prospective customers to convert enquiries into bookings.

- Achieve monthly, quarterly, and annual sales targets.

- Ensure timely closure of pending leads and enquiries.

4. Finance, Insurance &

- Documentation

- Coordinate with finance teams/banks/NBFCs to facilitate vehicle financing.

- Assist customers with loan documentation and other required formalities.

- Coordinate with insurance and registration teams for smooth vehicle delivery.

- Ensure that all sales documentation is complete and accurate.

5. Market &

- Competitor Analysis

- Monitor competitor products, pricing, offers, and market activities.

- Gather customer feedback and provide market intelligence to the Sales Manager.





- Identify changing customer requirements and emerging market opportunities.

6.

Field Sales

Activities

- Conduct regular field visits to fleet operators, businesses, transport companies, construction companies, institutions, and other potential customers.

- Participate in exhibitions, roadshows, customer meets, campaigns, and promotional activities.

- Develop strong relationships with key customers and local business networks.

7.

Customer Relationship

Management

- Maintain regular contact with existing customers and identify replacement/additional vehicle opportunities.

- Follow up after delivery to ensure customer satisfaction.

- Generate referrals and repeat business.

- Coordinate with the service department for customer concerns when required.

8. Reporting &

- CRM

- Maintain accurate customer and lead information in the CRM system.

- Submit daily/weekly sales reports to the Sales Manager.

- Track enquiries, quotations, bookings, deliveries, and lost leads.

- Maintain updated records of customer interactions and follow-ups.

Key Performance Indicators (KPIs)

- Monthly vehicle sales achievement

- Lead generation

- Lead-to-booking conversion rate

- Booking-to-delivery conversion

- Revenue achievement

- New customer acquisition

- Repeat and referral business

- Finance penetration

- Customer satisfaction

- CRM and reporting compliance

- Collection/payment follow-up

Required Skills





- Excellent communication and interpersonal skills.

- Strong sales and negotiation skills.

- Customer-focused approach.

- Good knowledge of commercial vehicles and their applications.

- Ability to understand customer business requirements.

- Strong follow-up and relationship-building skills.

- Good territory and market knowledge.

- Basic computer and CRM skills.

- Ability to work independently and meet sales targets.

- Willingness to travel extensively for field sales.

Educational Qualification

- Minimum 12th Pass / Diploma / Graduate.

- Degree or diploma in Business, Marketing, Automobile, or a related field is preferred.

Experience

- 1–3 years of experience in automobile sales, commercial vehicle sales, field sales, B2B sales, or a related industry.

- Experience in commercial vehicle/fleet sales will be an added advantage.

- Freshers with strong communication and sales aptitude may also be considered.

Preferred Customer Segments The candidate should be comfortable dealing with:

- Fleet owners

- Transport operators

- Small and medium businesses

- Construction companies

- Logistics companies

- Delivery businesses

- Contractors

- Institutional customers

- Self-employed business owners

Personal Attributes

- Target-oriented and self-motivated.

- Positive and professional attitude.

- Strong ownership and accountability.

- Good time-management skills.

- Ability to build trust with customers.

- Resilient and comfortable with field sales.

- Willingness to learn about new vehicle products and technologies.

Pay: ₹13,000.00 - ₹25,000.00 per month

Benefits

- Commuter assistance

- Food provided

- Health insurance

- Leave encashment

- Provident Fund

Work Location: In person

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