Position Title:Performance Marketer - Media Buyer
Location: Onsite (New Delhi)
Experience: 2-4 years in performance marketing
Salary-upto 40k

About Us

BookLeaf Publishing is an independent publishing house operating across India and the US, helping authors bring their stories to life. We process 1,200+ new books monthly from our catalog of 18,000+ titles and were featured on Shark Tank India Season 4. We're a fast-growing, tech-driven team focused on scaling author acquisition through data-driven marketing.

Role Overview

We're looking for a sharp, analytical Media Buyer who lives and breathes Meta advertising. You'll own our paid acquisition strategy, optimize every rupee spent, and work closely with our creative and automation teams to drive cost-productive author sign-ups at scale.

Key Responsibilities

Campaign Management
- Plan, launch, and scale Meta ad campaigns (Facebook & Instagram) focused on author acquisition
- Structure campaigns for optimal performance across different funnel stages (awareness, consideration, conversion)




- Manage monthly ad budgets efficiently while hitting CAC targets
- Conduct A/B testing across audiences, creatives, placements, and messaging

Technical Setup & Tracking
- Set up and manage Meta Pixel, Conversions API, and custom event tracking
- Troubleshoot pixel firing issues and ensure accurate attribution across the funnel
- Work with our tech team to implement proper UTM tracking and integrate with our CRM/backend systems
- Monitor data discrepancies between Meta and backend analytics

Performance Optimization
- Own CAC targets and continuously optimize to improve efficiency
- Analyze campaign performance daily and make data-driven optimization decisions
- Identify winning audiences and scale them profitably
- Manage campaign budgets to maximize ROAS while maintaining volume

Creative Collaboration
- Understand what makes direct response creative work - hook, problem, solution, CTA
- Brief designers and video editors based on

📌 Performance Marketer (Delhi)
🏢 BookLeaf Publishing
📍 Delhi