COWBERRY is seeking a Growth Performance Marketing Architect to lead end-to-end digital growth, app acquisition, lifecycle marketing, retention automation, and revenue optimization initiatives.

Key Responsibilities
- Manage and scale performance marketing across Meta, Google, YouTube, app campaigns, display, and retargeting channels.
- Drive app downloads, user acquisition, activation, engagement, and conversion.
- Build and optimize the complete customer lifecycle:
- Acquisition
- Activation
- Retention

oResurrection
- Expansion
- Develop structured testing frameworks across creatives, targeting, landing pages, funnels, and customer journeys.
- Create and manage WhatsApp automation flows, push notification journeys, and SMS-based retention systems.
- Build churn-reduction, win-back, and resurrection funnels.
- Improve ROAS, CAC, LTV, retention, and conversion metrics through data-driven optimization.
- Identify monetization opportunities through partnerships,



integrations, and growth collaborations.
- Analyze campaign and customer data to improve overall growth performance.

Tools & Platforms
- CleverTap
- MSG91
- Shopify Analytics
- Google Analytics (GA4)
- Meta Ads Manager
- Google Ads
- CRM & Marketing Automation Platforms

Requirements:
- 4 8+ years of experience in Performance Marketing / Growth Marketing.
- Strong expertise in app growth, lifecycle marketing, CRM automation, and retention systems.
- Deep understanding of ROAS, CAC, LTV, retention, and funnel optimization.
- Experience in D2C, subscription, FMCG, wellness, or consumer brands preferred.
- Solid analytical and execution capabilities with a growth-focused mindset.

Pay: ₹500,000.00 - ₹960,000.00 per year

Work Location: In person

📌 Growth Manager (Surat)
🏢 Cowberry Industries
📍 Surat