To expand the hospital’s referral network through GP/nursing home tie-ups and to drive patient acquisition through regular health camps in targeted geographies.

1. Key Deliverables (Max 4)
- Build and strengthen referral relationships with 100+ General Practitioners / Nursing Homes by June 2026.
- Conduct 2 successful health camps per month, ensuring proper promotion and follow-up.
- Drive the outreach team’s productivity, ensuring weekly reporting and KPI achievement.
- Submit a weekly performance report with lead numbers, referrals, and engagement updates to Dr. Sarita.

Technical/Functional Skill Set:
- Familiarity with platforms like Facebook, Instagram, YouTube, and LinkedIn.:
- Basic knowledge of website content updates (WordPress or similar CMS preferred).:
- Comfortable working with Google Workspace (Docs, Sheets, Slides) and Google Analytics.:
- Understanding of healthcare terminology and patient-centric communication is a plus.:
- Solid communication skills in English and Telugu (spoken and written).:




- Coordination skills for liaising with marketing and design agencies.:
- Ability to maintain organized records, schedules, and reports.

2. Detailed Tasks & Activities

A. GP/Nursing Home Referral Network Development
- Identify potential GPs and clinics across Vizag, Berhampur, Srikakulam, and nearby districts.:
- Schedule weekly visits and explain Aaradhya’s treatment expertise (esp. IVF).:
- Share brochures, posters, visiting cards, and case study success stories.:
- Conduct feedback/relationship-building visits every 15 days to existing GP contacts.:
- Keep a referral tracker updated with name, location, referral count, and follow-up status.

B. Health Camp Planning & Execution
- Identify suitable venues: Panchayats, SHGs, community halls, nursing homes.:
- Collaborate with local influencers, government staff (Asha workers, Anganwadi, etc.).:
- Coordinate with doctors/nurses/marketing for camp setup and execution.:
- Ensure lead forms, camp branding, an

📌 Hospital Marketing (Visakhapatnam)
🏢 John Meridian
📍 Visakhapatnam