Key Responsibilities:
- Plan and execute BTL marketing activities and on-ground promotional campaigns across assigned regions.
- Manage retail branding activities including shop branding, dealer branding, display units, and promotional materials.
- Coordinate with vendors for fabrication, printing, installation, and branding requirements.
- Identify suitable outdoor advertising opportunities and ensure proper placement and visibility of brand materials.
- Negotiate with vendors for competitive pricing and ensure quality and timely execution of work.
- Coordinate with internal teams such as sales and operations to support brand visibility and campaign execution.
- Monitor ongoing campaigns and ensure brand guidelines are followed at all locations.
- Prepare post-campaign reports including activity summary, site details, and campaign performance analysis.




- Handle multiple branding projects simultaneously and ensure timely completion within budgets.
- Travel to different locations for campaign execution, monitoring, and vendor coordination when required.

Required Skills:
- Knowledge of BTL marketing and on-ground brand activation activities.
- Understanding of retail branding elements and outdoor advertising.
- Strong vendor management and negotiation skills.
- Good coordination and communication skills.
- Ability to manage multiple projects and deadlines.
- Proactive attitude and robust organizational skills.
- Fluency in English and at least one regional language.

Qualification:
Graduate in Marketing, Business Administration, or any related discipline.

Experience:
Base Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Brand Executive (Bidhannagar)
🏢 Sylvan Plyboard India
📍 Bidhannagar