Core Purpose:
Generate qualified leads and create interest in your solar products (panels, inverters, ACDB, DCDB).

Key Responsibilities:
1. Cold Calling & Lead Generation
- Call potential customers from database / online leads
- Introduce company (RJ Green Power) and products
- Identify customer interest (home, industry, dealer)

2. Customer Qualification
- Ask smart questions:
- EB bill amount?
- Roof size / land availability?
- Business or residential?
- Filter hot / warm / cold leads

3. Appointment Booking
- Fix meetings for sales team
- Schedule site visits / demo calls

4. CRM & Data Management
- Maintain lead data (name, number, requirement)
- Update follow-up status daily

5. Follow-Up Calls
- Reconnect with interested customers
- Convert interest → meeting

6. Basic Product Communication
- Explain benefits:
- “0 EB bill”
- “25 years saving”
- “Government subsidy”

2. Sales Executive (Closing Role) Core Purpose:
Convert leads into confirmed sales and revenue

Key Responsibilities:
1. Client Meeting & Presentation
- Meet customers (site visit / office / video call)




- Explain system design and advantages clearly

2. Need Analysis
- Understand customer goal:
- Saving money?
- Business profit?
- Backup power?
- Suggest right system (on-grid / off-grid)

3. Proposal & Quotation
- Prepare customized quotation
- Explain ROI (Return on Investment)
- Break price vs long-term savings

4. Objection Handling
- Handle common doubts:
- “Price high”
- “Service problem”
- “Quality doubt”
- Build trust with proof, warranty, past projects

5. Deal Closing
- Negotiate smartly
- Ask for advance payment
- Confirm order

6. Coordination
- Work with installation team
- Ensure smooth project execution

7. Payment Collection
- Follow up for balance payments
- Maintain cash flow discipline

Combined KPI (Performance Targets) Telemarketing KPI:
- 80-120 calls/day
- 20-30 interested leads
- 5-10 appointments/day

Sales Executive KPI:
- 3-5 meetings/day
- 1-2 deal closures/day
- Monthly

📌 Tele Marketing Executive (Salem)
🏢 RJ GREEN POWER ENTERPRISES
📍 Salem