Job Overview

Key Responsibilities Search Engine Optimization (SEO)
- Perform on-page, off-page, and technical SEO:
- Conduct keyword research and competitor analysis
- Improve website ranking and organic traffic

Social Media Optimization (SMO)
- Manage and grow social media platforms
- Plan and execute engaging content strategies
- Run and optimize Facebook & Instagram Ads

Paid Advertising (PPC)
- Plan and manage Google Ads campaigns (Search, Display, Shopping):
- Optimize campaigns for CTR, CPC, ROI, and conversions:
- Implement remarketing and audience targeting strategies

Website & WordPress Management
- Develop and maintain websites using WordPress:
- Optimize website speed, performance, and user experience (UX/UI)
- Ensure mobile responsiveness and SEO-friendly structure

Local SEO & GMB
- Manage and optimize Google My Business (GMB) listings
- Improve local visibility and rankings

Content Creation & Strategy
- Create high-quality content for blogs, landing pages, and social media
- Align content with SEO and marketing goals

Analytics & Reporting




- Use Google Analytics, Search Console, Tag Manager, Merchant Center:
- Track campaign performance and user behavior
- Generate reports on traffic, leads, and conversion metrics

Campaign Management & Optimization
- Execute end-to-end digital campaigns
- Continuously monitor, test, and optimize campaigns
- Improve lead generation funnels and conversion rates

Requirements:
- 2+ years of experience in Digital Marketing:
- Strong knowledge of:
- SEO (On-page, Off-page, Technical)
- SMO & Social Media Advertising
- PPC Campaign Management
- Hands-on experience with:
- Google Ads, Facebook Ads:
- Google Tools (Analytics, Merchant Center, Tag Manager):
- WordPress Development:
- Understanding of conversion tracking, automation triggers, and remarketing:
- Ability to analyze data and make performance-driven decisions
- Robust communication and reporting skills

Key Skills
- Lead Generation & Funnel Optimization
- Campa

📌 Digital Marketing Executive (Delhi)
🏢 Shoppingkup Traders
📍 Delhi