Role: UI/UX Designer
Experience: 2–4 Years
Location: Gurugram (On-site)

About the Role
We are looking for a talented UI/UX Designer to join our fast-paced digital team and help shape intuitive, engaging, and conversion-driven digital experiences.
The ideal candidate will have a solid understanding of UI/UX design, e-commerce journeys, user behavior, and conversion optimization, along with solid proficiency in Figma. You will work closely with Product, Engineering, Growth, Marketing, and CRM teams to create seamless digital experiences across our D2C ecosystem.

Key Responsibilities
Design intuitive and visually engaging user experiences across websites, e-commerce storefronts, product detail pages (PDPs), product listing pages (PLPs), landing pages, and other digital touchpoints.
Create user flows, wireframes, information architecture, prototypes, and high-fidelity UI designs.
Apply user-centered design principles to simplify navigation, improve product discovery, and create seamless customer journeys.
Optimize CTAs, product discovery, cart, checkout,



and purchase journeys with a solid focus on conversion.
Work within and contribute to existing design systems, UI libraries, and component frameworks to ensure consistency and scalability.
Collaborate with Product, Engineering, Growth, Performance Marketing, CRM, and Brand teams to translate business requirements into effective digital experiences.
Support A/B testing and experimentation by developing alternative design solutions and creative variations.
Conduct UX audits, competitor analysis, usability reviews, and other research to identify opportunities for improving the digital experience.
Collaborate with developers during implementation and ensure the final product aligns with design specifications and intended user experience.

Requirements
2–4 years of skilled experience in UI/UX Design, Product Design, or Digital Experience Design.
Strong proficiency in Figma, including wireframing, prototyping, UI de

📌 Ui/ux Designer Gurugram (India)
🏢 Boat Lifestyle
📍 India