Key Resposibilities

1. Revenue Ownership & Growth Strategy
- Own end-to-end revenue targets across all verticals and formats (offline, online, hybrid).
- Design annual and quarterly admissions and sales plans with clear centre and vertical-wise targets.
- Build pricing, scholarship, and offer strategies aligned with both volume and quality outcomes.
- Drive predictable growth across academic cycles and peak seasons.

2. Inside Sales & Admissions Operations
- Lead centralized inside sales and counselling teams handling digital, phone, and walk-in leads.
- Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.
- Improve lead-to-admission conversion, counselling quality, and turnaround time.
- Integrate CRM systems across online and offline funnels for unified visibility.

3. Performance Marketing & Digital Growth
- Own performance marketing across Google, Meta, YouTube, and regional platforms.
- Manage budgets, CAC targets, ROAS, and funnel efficiency from lead to enrolment.




- Work closely with creative and content teams to align messaging with outcomes and results.
- Scale online program enrolments while maintaining profitability.

4. School Outreach - B2C & B2B
- Drive school-focused B2C initiatives: seminars, scholarship exams, counselling programs etc.
- Build B2B school partnerships for integrated programs, foundation batches, and long-term pipelines.
- Develop structured engagement models for principals, teachers, and management.
- Ensure solid ground presence and relationship continuity across academic years.

5. Offline Centre Marketing & Local Growth
- Own centre-level marketing plans including local activations, outdoor, print, events, and community outreach.
- Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.
- Monitor centre-wise funnel health, conversion ratios, and ROI.
- Balance brand consistency with local market customization.

6. Team Leadership & Capability Building
- Build, le

📌 Agm-sales & Marketing (Kozhikode)
🏢 Rays Education
📍 Kozhikode