Job Title: SEO Associate
Experience: 1+ Years

Key Responsibilities:
- Performance Monitoring & Analysis:
- Monitor and evaluate web analytics dashboards and reports (e.g., Google Analytics, Bing Webmaster Tools).
- Develop and recommend SEO strategies based on data insights to drive continuous improvement.
- Generate reports using Looker Studio to visualize and track SEO performance metrics.
- Implement and analyze metrics for SEO campaign effectiveness and optimization.
- Campaign Planning & Execution:
- Plan and deploy both On-Page and Off-Page SEO activities to improve search rankings, drive traffic, and enhance brand visibility.
- Lead SEO efforts for Google Ads platforms, ensuring alignment between SEO and PPC efforts.
- Optimize Google Merchant Center for enhanced product visibility and performance.
- Technical SEO & Troubleshooting:
- Collaborate with technical teams to implement necessary technical SEO amendments (e.g., site speed, crawling issues).
- Troubleshoot issues related to search engines and site performance, including console troubleshooting.




- Stay updated with changes to search algorithms and ensure compliance with best practices.
- Keyword Research & Content Optimization:
- Conduct thorough keyword research aligned with the client's business objectives to optimize existing content, create new content, and uncover recent opportunities.
- Use popular keyword research tools such as SEMRush, Ahrefs, WordTracker, and SE Ranking to guide content creation and strategy.
- SaaS B2B Experience:
- Provide SEO and marketing support for SaaS-based B2B businesses, ensuring the identification and conversion of online leads.
- Utilize Marketing Automation CRM tools to track lead sources and conversion paths.
- Additional Expertise:
- Creation and optimization of Wikipedia pages.
- Experience with WordPress and similar content management systems (CMS).

Required Skills:
- Thorough knowledge of SEO practices with an understanding of search engines and algorithms.
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📌 SEO Associate (Chennai)
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