Role & responsibilities

Key Responsibilities

Performance Strategy & Management
- Develop, execute, and optimize performance marketing strategies across multiple digital channels.
- Monitor and analyze campaign performance, providing actionable insights to improve ROI.
- Implement best practices for performance tracking, measurement, and reporting.

Digital Campaign Management
- Manage end-to-end digital campaigns on platforms including Google Ads, YouTube, Meta Ads (Facebook and Instagram), and other display networks.
- Oversee the creation, execution, and optimization of campaigns for search engines, display ads, native ads, sponsored content, reel ads, story ads, and more.
- Utilize data management platforms (DMP) and demand-side platforms (DSP) to manage audience targeting and data segmentation.

Demand Generation
- Design and implement demand generation strategies to attract and convert high-quality leads.
- Collaborate with the content team to create compelling ad copy and visuals that drive engagement and conversions.




- Use SEO best practices and crawling techniques to enhance organic search performance and support demand generation efforts.

Platform Expertise
- Demonstrate deep knowledge of platforms such as Google Analytics, Google Search Console, SEMrush, and other relevant tools for performance tracking and optimization.
- Stay updated on the latest trends and updates in digital advertising platforms, including YouTube, Meta Ads, and other emerging ad formats.

Reporting & Analysis
- Generate comprehensive performance reports, highlighting key metrics, insights, and recommendations for improvement.
- Present findings to clients and internal stakeholders, providing transparent and actionable strategies for enhancing campaign performance.

Required Skills & Qualifications

Experience
- Minimum of 4 years of experience in digital marketing with a focus on performance management.
- Proven track record in managing and optimizing digital campaigns across search eng

📌 Performance Marketing Manager (Noida)
🏢 AdsRole Private
📍 Noida