Overview: We are seeking a persuasive writer with a marketing mindset to own our brand's voice across the web. You will turn our travel experiences into compelling sales copy on platforms like TripAdvisor and write search-friendly blog content that drives traffic to our site.
Key Responsibilities:
Conversion Copywriting: Write catchy, persuasive descriptions for third-party listings (TripAdvisor, Viator) designed specifically to convert browsers into bookers.
SEO Content Writing: Research and write blog posts centered around high-volume keywords to improve our Google rankings.
Listing Optimization: Regularly update platform content with fresh keywords and marketing hooks to maximize visibility.
Brand Messaging: Ensure a consistent, engaging tone across all channels (social captions, listings, and blogs).
Required Skills:
Persuasive Writing: Ability to write "salesy" but authentic copy that motivates people to book.
SEO Knowledge: Understanding of keywords, headings, and how to write for search engines.
Marketing Savvy: Ability to understand our target audience and what unique selling points (USPs) appeal to them.