Role Overview

We are looking for a creative and execution-driven Social Media Marketing Specialist to manage and grow Fresh Aisle Café’s digital presence. The role will be responsible for end-to-end social media management, content strategy, and brand communication, along with contributing to packaging and visual branding to ensure consistency across all customer touchpoints.

Key Responsibilities

Social Media Management
- Manage and grow brand presence across platforms (Instagram, Facebook, etc.)
- Plan and execute content calendars aligned with campaigns and business goals
- Monitor engagement, respond to queries, and build an active online community

Content Strategy & Creation
- Conceptualize and create engaging content (posts, reels, stories, campaigns)
- Collaborate with designers/photographers for high-quality visual output:
- Ensure content reflects the brand tone, café vibe, and customer appeal

Performance & Analytics
- Track social media performance (reach, engagement, conversions)
- Analyze trends and optimize content strategy accordingly




- Provide monthly insights and recommendations

Branding & Packaging
- Oversee packaging design and branding elements (labels, boxes, takeaway branding)
- Ensure visual consistency across digital and physical brand touchpoints:
- Work with vendors/designers to execute branding requirements

Campaigns & Promotions
- Plan and execute marketing campaigns, launches, and offers:
- Coordinate with internal teams for promotions and collaborations
- Identify local influencers and partnerships for brand visibility

Key Requirements
- 2-4 years of experience in social media marketing / digital marketing:
- Robust understanding of Instagram-first marketing (reels, trends, engagement):
- Experience in content creation and brand storytelling:
- Basic understanding of design tools (Canva, Adobe, etc.):
- Ability to handle multiple tasks with creativity and ownership

Preferred Background
- Experience in F&B;, café, lifestyle, or ret

📌 Social Media Executive (Kolkata)
🏢 UPTALENT
📍 Kolkata