Key Responsibilities
- Develop and execute comprehensive digital marketing strategies
- Plan and oversee lead generation and customer acquisition campaigns
- Monitor website traffic, conversion rates, and overall digital performance
- Coordinate with content writers, designers, and developers for campaign execution
- Manage online branding and reputation across digital platforms
- Analyze marketing data and prepare detailed performance reports
- Optimize marketing funnels, landing pages, and campaign performance
- Manage advertising budgets and improve ROI across channels
- Stay updated with industry trends, AI tools, and digital marketing innovations
Required Skills:
- Solid knowledge of SEO, PPC, social media marketing, and content marketing
- Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console
- Excellent leadership and team management skills
- Strong analytical and strategic thinking abilities
- Knowledge of conversion optimization and marketing automation
- Good communication and project management skills
- Understanding of branding and customer engagement strategies
Qualifications:
- Bachelor’s degree in Marketing, Business, IT, or related field
- Minimum 3-5 years of experience in Digital Marketing
- Experience managing multiple digital campaigns and teams
Preferred Skills
- Experience in hosting, SaaS, or technology industry marketing
- Familiarity with AI-powered marketing tools and analytics platforms
- Basic understanding of UI/UX and landing page optimization