Role Overview

The role involves working closely with cross-functional teams to create impactful marketing strategies, analyze performance metrics, and ensure continuous growth through data-driven decision-making. A robust understanding of SEO, social media marketing, paid advertising, and content strategy would be beneficial.

Key Responsibilities:
- Create engaging content for platforms like Instagram, Facebook, LinkedIn, and Twitter.
- Plan and maintain monthly social media calendars.
- Assist in managing posts, reels, stories, and community engagement.
- Research trends and generate creative ideas to boost engagement and audience growth.
- Support the execution of digital campaigns across Google Ads, Meta Ads, and other platforms.
- Conduct competitor and market research.
- Analyze campaign performance using analytics tools.
- Perform keyword research and competitive analysis.
- Work on on-page SEO (meta tags,



URLs, optimization).
- Support off-page SEO including link-building strategies.
- Monitor website performance, rankings, and analytics.
- Optimize website and content for search visibility.
- Write high-quality, SEO-friendly content for blogs, websites, and social media.
- Assist in copywriting for ads, landing pages, and marketing campaigns.
- Conduct research on industry-related topics.
- Edit and proofread content for clarity, grammar, and accuracy.

Requirements:
Knowledge of any of the following:
- Social media platforms
- SEO tools
- Analytics tools
- Canva or basic design tools
- Blogging/content writing principles

Pay: Up to ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Varanasi)
🏢 AQVA MARKETING
📍 Varanasi