Role Overview
We are looking for a strategic and experienced communications and marketing leader to drive the media, content, communications and brand storytelling agenda for Inspire Institute of Sport (IIS). The role is responsible for shaping how IIS is positioned and represented across media, digital platforms, athlete storytelling, institutional communications and key sporting moments. The role combines strategic planning with hands-on execution, working closely with athletes, coaches, leadership, partners, donors, agencies and internal teams.

The role will serve as a key custodian of the IIS brand narrative — defining what we say, how we say it, where we say it and how we build sustained visibility for IIS, its athletes, programmes and impact.

Key Responsibilities
1. Media, Communications & Brand Strategy
Develop and lead the annual media, communications and content strategy for IIS, aligned with organisational priorities, sporting calendars and long-term brand objectives.
Own IIS's external narrative across earned media, digital, social,



institutional and stakeholder communications.
Develop proactive media strategies around major sporting milestones, athlete achievements, institutional announcements and strategic initiatives.
Build and maintain relationships with relevant national and sports media, publishers and other communication stakeholders.
Lead communications around high-profile sporting events, including the Commonwealth Games, Asian Games and LA 2028 journey.
Identify and manage reputational and communications risks, including crisis and sensitive communications where required.
2. Content & Storytelling
Own the overall content strategy and editorial direction across IIS's digital and social ecosystem.
Establish and maintain a consistent brand voice, tone and visual/editorial language across platforms.
Develop content narratives around athletes, coaches, programmes, sporting achievements, institutional milestones and IIS's wider impact.
Lead the idea

📌 Manager - Content and Marketing (Bengaluru)
🏢 JSW Sports
📍 Bengaluru