Why this role exists
Puretech runs creative, media and performance work at agency pace. Generative AI is already changing how that work gets produced — but adoption today is uneven, undocumented, and dependent on whoever happens to be curious. This role exists to turn that into a system.
You will make AI a dependable part of how campaigns get built: reusable prompt architectures instead of one-off experiments, and automated content pipelines instead of manual variant production. Equally important, you will own the analytics side — pulling campaign, content and AI-usage data from sources that do not agree with each other, reconciling them, and turning them into something a client or a pod lead can act on in thirty seconds. You will also be the person who teaches everyone else to use it well.

This is a hands-on role. You will build the workflows yourself, then hand them over.

What you will own
Prompt systems and quality standards

• Build reusable prompt architectures — system instructions, energetic variables, structured output formats — for SEM ad groups, social scripts,



long-form SEO articles and creative briefs.
• Configure Gemini Gems to client brand voices, personas, visual guidelines and negative-prompt rules, so output is on-brand without a human rewrite.
• Define quality rubrics covering fact-grounding, brand safety and advertising-platform compliance, and make them enforceable rather than aspirational.
• Maintain a shared internal prompt library with version history, so improvements compound instead of living in individual chat threads.

Content automation pipelines
• Build automated pipelines using Google’s generative media models — Imagen for visuals, Veo and Google Vids for video concepts — to produce ad variants, social banners and storyboards at volume.
• Enable creative and copy pods to work with Gemini directly inside Docs, Slides and Drive, rather than copy-pasting between tools.
• Deploy task-specific assistants and background agents to remove repet

📌 AI Operations Lead (Kolkata)
🏢 Puretech Digital - A Genesis
📍 Kolkata