About the Role -
We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.
Our primary objective is straightforward:
Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.
This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.
Responsibilities -
Audit our existing Google Ads account and identify what is and isn't working
Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
Restructure campaigns and ad groups where required
Identify high-intent keywords that can generate qualified B2B leads
Build and continuously improve negative keyword lists
Write and test high-converting search ads
Optimise bidding, budgets and geographic targeting
Improve Quality Score and overall campaign efficiency
Review search terms regularly and eliminate irrelevant spend
Improve cost per qualified lead, not just cost per click




Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly

SEO & Organic Search
Audit our website's current SEO performance
Conduct commercial and high-intent keyword research
Identify opportunities to rank for searches related to corporate gifting
Recommend and implement on-page SEO improvements
Improve landing pages based on search intent
Develop an SEO content and keyword strategy
Work on technical SEO issues where required
Track rankings, organic enquiries and lead growth
Conversion Optimisation
Analyse landing pages and identify why visitors may not be converting
Recommend improvements to messaging, calls-to-action, forms and page structure
Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation

What We're Looking For

We would particularly like to work with someone who:
Has proven experience managing Google Search Ads

📌 Freelance Google Ads (Indore)
🏢 Utsah Gifting
📍 Indore