Role Summary:

We are looking for an experienced skilled to lead Digital customer acquisition to enhance revenue, organic, traffic and customer engagement.

Pre-requisites for consideration of candidature:
• MBA from premier B-Schools.
• 12-15 years of experience.

Companies (e.g., e-commerce, EdTech, e-health) or Healthcare of having led teams on SEM and SEO with sizeable digital spend is a must.

Must have:

• Strong leadership skills and team management
experience
• Good D2C marketing experience and a passion
for digital technologies
• Revenue target responsibility experience in a
digital business.

Key Job Responsibilities:

• Develop and lead the digital customer acquisition strategy across all
digital touchpoints — including website, content platforms, email,
and social media — ensuring alignment with the company’s vision
• Drive growth in digital acquisition and take full ownership of traffic,
conversion, and ROI across all digital channels, including paid search,
SEO, affiliate marketing, retargeting, content marketing, CRM, and
inside sales.



Define investment priorities, audience segmentation,
and performance expectations to maximize return.
• Continuously optimize performance through data-driven
experimentation and insight-led enhancements, including A/B and
multivariate testing, customer segmentation, creative partnerships,
and landing-page optimization.
• Oversee the day-to-day execution and performance of all digital
marketing initiatives, ensuring disciplined campaign management,
quality of execution, and agility in response to performance trends.
• Establish key performance metrics and provide proactive reporting to
senior leadership on a weekly, monthly, and quarterly basis,
highlighting trends, insights, and opportunities for performance
improvement and scale.

Other details:
• CTC Range: Best in the Industry
• Reporting to: CEO
• Location: Gurgaon

Functional Knowledge, Skills and Experience:
• Creative skills to generate new marketing ideas f

📌 Vice President Digital Marketing (Gurugram)
🏢 MetaMorph
📍 Gurugram