The job requires understanding the business and framing the business requirement
as a data analytics problem statement. The individual will be responsible for
providing business insights and managing end-to-end project delivery. The job
requires building relationships with the client and presenting work directly to
clients. The individual should effectively collaborate with team members around
problem structuring and use of analytics (tools and techniques) to carry out
analysis. The individual will be responsible for project delivery and gathering
client feedback.
RESPONSIBILITIES
Key Responsibilities:
1. Lead and manage analytics projects focused on banking/financial sectors.
2. Marketing analytics experience, managed and optimized marketing campaigns
3. Utilize strong Python skills to develop analytical models and tools.
4. Collaborate with cross-functional teams to identify business challenges and
deliver actionable insights.
5. Engage with clients to understand their needs, present findings, and
recommend solutions.
6. Oversee project timelines, budgets,
and resources to ensure successful
project delivery.
7. Mentor and guide junior team members in analytics methodologies and tools.
8. Stay updated on industry trends and best practices to enhance service
offerings.
Preferred Skills:
* Comprehensive marketing experience from targeting, campaign execution,
insight generation through a measurement framework and subsequent
optimization skill is good to have
* Experience with exploratory data analysis, feature engineering, pivots, and
data summarization is required.
* Understanding basic statistical techniques like t-tests, chi-square tests,
hypothesis testing, A/B testing, regression analysis, etc.
* Familiarity with statistical analysis and machine learning concepts.
* Understanding of banking and financial services.
* Experience of programing in PySpark is valuable to have.
* Experience with data visualization tools (e.g., Tableau, Power BI).
QUALIFICATIONS
* B
📌 Business Analyst (Gurugram)
🏢 EXL
📍 Gurugram