EXL is seeking a hands-on analytics implementation engineer to execute audit and
QA work across web and app properties for a multi-brand digital client. The role
is responsible for running event validation, querying BigQuery for data quality
issues, validating mobile tracking payloads, and maintaining tracking
documentation throughout the engagement. This is an execution and delivery role
for someone who is rigorous about accuracy, thorough in documentation, and
comfortable working across GA4, GTM, AppsFlyer, and BigQuery.

RESPONSIBILITIES

• Execute web audit checklist items: walk through each customer journey using
GTM Preview and the browser DevTools network tab — product view, add to cart,
checkout, purchase, sign-in, and form submission. For each step, confirm the
correct event fires with the right parameters.
• Validate GA4 events in DebugView: confirm event name, required parameters,
correct data types, and absence of PII in parameter values.
• Run BigQuery data quality queries: surface (not set) volumes in source and
medium, purchase events with missing values,



duplicate events, and parameters
that do not match the tracking spec.
• Support AppsFlyer event validation: cross-reference AppsFlyer event logs
against the tracking spec and document any discrepancies with evidence.
• Log all findings in the audit tracker: surface, category, root cause,
evidence, and recommended fix. The tracker is the primary input to the gap
report.
• Maintain tracking documentation: draft event tables, parameter definitions,
and implementation code snippet templates from specifications provided by the
engagement lead.
• Prepare status reporting: pull current metrics and format findings for
governance meeting summaries, flagging any current anomalies since the previous
update.
Required skills & experience
• Google Analytics 4 — navigate reports, use DebugView in real time, build
Exploration reports, and understand the purchase event structure.
• Google Tag Manager — use GTM Preview mo

📌 Associate - Project Manager (India)
🏢 EXL
📍 India