Job Description: Meta Ads Profile Executive

Location: Gurugram (Work From Office)

Experience Required: 1-2 Years

Role Overview

Key Responsibilities

Campaign Management
- Create, manage, and optimize advertising campaigns using Meta Ads Manager.
- Set up campaign structures for lead generation, conversions, website traffic, and brand awareness.
- Manage budgets, bidding strategies, and audience targeting.

Performance Monitoring
- Monitor and analyze daily campaign performance metrics including CTR, CPC, CPA, ROAS, and frequency.
- Identify trends and optimization opportunities to improve campaign performance.

A/B Testing & Optimization
- Conduct A/B testing on ad creatives, audience segments, copy, and placements.
- Continuously optimize campaigns to improve engagement and conversion rates.

Creative Collaboration
- Work closely with designers and copywriters to develop high-performing ad creatives.
- Provide creative briefs based on campaign objectives and performance data.

Tracking & Analytics




- Implement and manage tracking tools including Meta Pixel and Google Analytics 4.
- Configure conversion tracking, events, and UTM parameters to ensure accurate data measurement.

Reporting
- Prepare regular campaign performance reports.
- Provide actionable insights and recommendations for campaign improvements.

Campaign Scaling
- Identify high-performing campaigns and scale them effectively.
- Troubleshoot and optimize underperforming campaigns.

Industry Updates
- Stay updated with advertising trends, algorithm changes, and policy updates from Meta.

Required Skills & Qualifications
- Robust understanding of Meta Ads Manager and Meta Business Manager.
- Knowledge of marketing funnels and conversion optimization.
- Experience with retargeting strategies and lookalike audiences.
- Familiarity with tracking tools such as Meta Pixel and Google Analytics 4.
- Strong analytical and data interpretation skills.
- Ability to manage multiple ad accounts simultaneously.
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📌 Meta Ads Profile Executive (Gurugram)
🏢 Numero Mobile Private
📍 Gurugram