About the job

About Birch & Co.

Birch & Co. is all about conscious craftsmanship with a stylish twist. We create premium yet affordable décor and gifting products that make homes feel warmer and gifts feel more thoughtful. Every piece is designed using locally sourced wood and paper, with a strong focus on quality, sustainability, and beautiful design.

If you love aesthetics, thoughtful details, and the idea of making everyday living feel a little more special - you’ll fit right in. ✨

Role Overview

We’re looking for a Social Media Intern who lives on Instagram Reels, thinks in hooks and transitions, and isn’t shy of the front camera. You’ll help us create scroll-stopping content, build our online community, and bring the Birch & Co. vibe to life across platforms.

This is a full time on-site role in Naraina with regular shoots at client cafés/bakeries and creators’ homes.

What You’ll Do

Create engaging social media content - static posts, reels, stories, UGC-style content, and more

Ideate and execute social media campaigns for launches, festivals, gifting, etc.





Assist with digital marketing & basic performance tracking (reach, engagement, saves, etc.)

Handle comments & DMs on Meta (Instagram & Facebook) in a warm, Birch-style tone

Support ongoing marketing campaigns and brainstorm fresh, quirky ideas

Coordinate with content creators & influencers - sharing briefs, references, timelines, and shoot plans

Align and manage shoot schedules with creators and clients, ensuring products, props, and locations are ready

Assist on shoots - both in-office and on set at cafés, bakeries, studios, and sometimes at influencers’/creators’ homes

Capture BTS content and help maintain a consistent brand aesthetic across all platforms

You’ll Be a Great Fit If You:
Have a creative brain and are comfortable acting/appearing in front of the camera

Have basic experience in Social Media Marketing & Content Creation (even your own page counts)

Understand how Instagram Reels,

📌 Social Media Intern (Naraina)
🏢 Layer One
📍 Naraina