Role Overview

Costoso Italiano is looking for a Director of Offline Expansion to first develop and grow our existing Delhi store into a strong, profitable retail operation, and then use that model to lead our offline expansion into other cities.

This is not a role focused only on opening new stores. The first priority will be to build the Delhi market, improve store performance, convert regional demand into offline sales, and establish the systems required to scale.

The company will provide Delhi NCR and region-specific customer leads, and the Director will be responsible for developing a strong process to convert these leads into store visits, appointments, sales, and repeat customers.

Key Responsibilities

1. Develop the Delhi Store

The immediate priority will be to maximize the potential of our existing Delhi location.

Responsibilities will include:

* Take ownership of overall sales and commercial performance of the Delhi store.
* Increase store footfall, appointments, conversions, average order value, and repeat business.




* Build a robust local sales and customer relationship strategy.
* Improve the in-store customer experience and sales process.
* Identify opportunities to increase awareness of Costoso Italiano across Delhi NCR.
* Establish the Delhi store as the benchmark for future Costoso Italiano stores.

2. Regional Lead Conversion

Costoso Italiano will provide leads generated from customers located in Delhi NCR and surrounding markets.

The Director will be responsible for:

* Building a structured system to contact and nurture regional leads.
* Encourage qualified customers to visit the Delhi store.
* Create appointment-based selling processes for high-intent customers.
* Ensure timely follow-up of leads by the retail sales team.
* Track lead-to-appointment, appointment-to-visit, and visit-to-sale conversion.
* Develop strategies for customers who show interest online but prefer experiencing the product physically before purchasing.
* Build long-

📌 Store Manager (India)
🏢 Costoso Italiano
📍 India