Marketing Auditor / Marketing & Sales Process Auditor

Location: Noida
Department: Marketing / Sales Excellence / Internal Audit
Reporting To: Head - Marketing / Head - Sales / Internal Audit
Employment Type: Full-time
Experience Required: 5+ years

Role Summary

The Marketing Auditor will independently lead and execute structured audits of end-to-end marketing and sales processes. The role focuses on auditing governance frameworks, SOP adherence, CRM and automation systems, lead-to-closure workflows, data integrity, compliance controls, and ROI performance. The incumbent will identify risks, control gaps, inefficiencies, and non-compliance areas, and present detailed audit findings with corrective action plans to senior management.

Core Auditing Responsibilities

Marketing Process Audits
- Conduct periodic audits of marketing strategies, annual plans, campaign execution, budgets, and performance tracking.
- Audit key marketing workflows including campaign planning, approvals, content governance, lead capture, routing, scoring, nurturing, and sales handover.




- Verify adherence to defined SOPs, approval hierarchies, and internal control mechanisms.

Sales Process Audits
- Audit the complete sales lifecycle from enquiry to closure (qualification, opportunity stages, proposals, negotiation, win/loss documentation).
- Assess compliance with defined sales SOPs, SLAs, follow-up cadence, and pipeline governance standards.
- Identify leakages, process deviations, and revenue-impacting gaps.

CRM & Systems Audits
- Audit CRM and marketing automation systems for data accuracy, completeness, and usage discipline.
- Review pipeline data, conversion ratios, TATs, SLA adherence, activity logs, and chance tracking for compliance and performance gaps.
- Evaluate tool integration (CRM, automation, analytics) against documented processes and reporting frameworks.

Data Integrity & Control Audits
- Audit campaign metadata, lead source tagging, customer/contact records, opportuni

📌 Marketing Auditor (Noida)
🏢 r3 Consultant
📍 Noida