Job Description
We are looking for a Performance Marketing Executive to drive user acquisition, app installs, leads, conversions, and revenue for the Nearwala platform through data-driven digital campaigns.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google, Meta, Instagram, and other digital platforms
Drive app installs, user registrations, leads, orders, and customer acquisition
Manage campaign budgets and optimize CPC, CPL, CPA, ROAS, and conversion rates
Create and test different ad creatives, audiences, offers, and campaign strategies
Monitor campaign performance and identify opportunities for growth
Conduct audience research and competitor analysis
Work with the Creative and Marketing teams to develop high-performing ad content
Track campaigns using analytics and reporting tools
Prepare daily, weekly, and monthly performance reports
Continuously optimize campaigns to improve acquisition cost and ROI
Key KPIs
App Installs
User Registrations




Leads Generated
Customer Acquisition Cost
Cost Per Lead
Cost Per Acquisition
Conversion Rate
Orders Generated
ROAS
Marketing Revenue
Requirements
1 to 3 years of experience in Performance Marketing / Digital Marketing
Hands-on experience with Meta Ads and Google Ads
Understanding of campaign optimization, audience targeting, retargeting, and conversion tracking
Robust analytical and problem-solving skills
Good knowledge of Excel/Google Sheets
Ability to work with targets and marketing budgets
Experience in app marketing, e-commerce, marketplace, or startup marketing is an advantage
Ideal Candidate
A data-driven and result-oriented marketer who understands that performance marketing is not just about running ads but about generating measurable users, leads, orders, and revenue.

📌 Performance Marketing Executive (Kozhikode)
🏢 Nearwala (NearPay Innovations
📍 Kozhikode