Role Overview
We are seeking an Analytics Consultant with expertise in Digital Analytics, Customer Journey Analysis, Conversion Optimization, and Experience Analytics. The ideal candidate will work closely with business stakeholders, product teams, marketing teams, and developers to transform digital behavioral data into actionable business recommendations that improve customer experience, engagement, and conversion outcomes.

Key Responsibilities
Digital Analytics and Insights
Analyze customer journeys, funnels, conversion paths, and behavioral patterns across web and digital platforms.
Generate actionable insights using Adobe Analytics, ContentSquare, GA4, Mixpanel, Amplitude, or similar analytics platforms.
Identify friction points, drop-offs, and optimization opportunities across customer journeys.
Measure and evaluate website performance, campaign effectiveness, content engagement, and conversion metrics.
Customer experience and optimisation
Conduct behavioral diagnostics and user journey analysis to improve customer experience and business outcomes.




Recommend conversion optimization strategies based on data-driven insights.
Partner with Product, UX, Marketing, and Business teams to prioritize optimization opportunities.
Support experimentation initiatives, A/B testing analysis, and performance measurement.

Data Analysis and Reporting
Perform advanced data analysis using SQL and analytics platforms.
Build dashboards and self-service reporting solutions using Tableau, Power BI, or similar BI tools.
Define KPIs, measurement frameworks, and reporting standards.
Deliver stakeholder-ready presentations and insight-driven recommendations.

Tracking Governance and Data Quality
Validate analytics implementation and ensure tracking accuracy across digital platforms.
Conduct tracking audits and identify data quality issues.
Work closely with development teams to resolve tracking gaps and measurement inconsistencies.
Support implementation governance and analytics best p

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