Job Profile:

The role will be responsible for implementing SFE process, optimizing field efforts, sales performance, driving strategic customer engagement, performance management and managing critical sales enablement systems.

Key Responsibilities:

1. SFE Framework Implementation
Develop and execute a comprehensive Sales Force Effectiveness strategy tailored to Emerging Markets and Australia in collaboration with Central SFE Team.
Drive process-centric customer engagement through:
Regular communication and update mechanisms
Strategic customer segmentation and targeted approach
Continuous monitoring and refinement of engagement strategies
Create and implement best practices for sales team performance optimization

2. CRM System Management
System Administration
Oversee complete CRM system lifecycle management
Ensure system reliability, performance, and continuous improvement

Master Data Management
Act as admin
Maintain and update master data with highest accuracy
Implement data governance protocols




Design and deliver comprehensive CRM system training programs
Develop user guides and support documentation
Monitor user adoption and system utilization metrics

3. Incentive and Rewards Program Management
Incentive Program Design and disbursement.
Assist Central SFE develop creative incentive structures
Manage incentive program budgets
Incentive calculation and timely and accurate disbursement
Implement incentive and target setting framework.

4. Performance Management
Manage sales management BI tool
Generate excel dashboards, reports and update
Maintain sales, efforts and incentive records for audit.

5. Cross-functional collaboration
Collaborate with the Central SFE and manage activities as per the framework.
Marketing, medical, analytics, SFE, Training, Supply etc) to align on brand messaging, communication, training, availability

Education:
Any master's degree (Preferably MBA)

Experience:
4-7 years for relevant experience

📌 SFE Manager (Mumbai)
🏢 Cipla
📍 Mumbai