Job Title: SEO specialist
Location: Andheri East
Department: SEO

Job Summary:
The SEO specialist is responsible for developing, implementing, and managing search engine optimization (SEO) strategies that increase the visibility of the company's website across both traditional search engines and AI-driven platforms. The goal is to drive organic traffic, enhance brand presence, and improve conversion rates. The ideal candidate will have deep expertise in SEO, robust analytical skills, and a forward-looking mindset toward how AI impacts content discovery.

Key Responsibilities
SEO Strategy Development
Develop and implement SEO strategies to improve organic visibility and search engine rankings.
Define and monitor key SEO KPIs, and report on performance regularly.
Keyword Research & Optimization
Conduct keyword research to identify opportunities and optimize content accordingly.
Collaborate with content and marketing teams to ensure effective keyword targeting across web pages and blog articles.
On-Page Optimization
Optimize page titles, meta descriptions, headers, URL structures,



and internal linking.
Implement structured data (schema markup) to support enhanced visibility in search and AI-powered results.
Off-Page SEO Management
Execute link-building strategies to improve domain authority.
Manage relationships with bloggers, publishers, and other external partners for digital PR and outreach.
Technical SEO
Work with developers to ensure best practices for page speed, mobile usability, crawlability, and indexation.
Conduct routine technical audits and resolve site-related SEO issues.
Analytics & Reporting
Monitor performance using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and others.
Provide actionable insights based on data trends, user behavior, and performance reports.
AI & Search Engine Discovery
Understand how AI tools (e.g., ChatGPT, Bing Copilot, Google SGE) source and present website content.
Optimize content and structure to impr

📌 Search Engine Optimization Specialist (Mumbai)
🏢 Renaissance Global
📍 Mumbai