Banca Direct Channel – The objective of this channel is to enable, setup a new revenue generating stream of business through focused outbound reach out/ calling & meeting existing customer base of
Bank of Baroda. Focus would be on Servicing the customers to generate prospect for Cross -Sell of
Insurance & generated references from them for further enhance the opportunity for Business. Role of the RBH would be to drive revenue growth through effective cross selling strategies within our insurance portfolio & to generate references through Team.
Key areas of business management shall include: -
- Set up a new outbound channel for customer engagement and business generation/ cross sell
2.
Generate
References from existing customers for further Business Enhancement.
Strategy Development &
- Implementation:
Develop & implement comprehensive outbound digital sales strategies
Design and execute comprehensive cross sell strategies to maximize product attachment rates across our insurance offerings
Develop innovative approaches to enhance customer engagement and drive revenue growth through cross selling
Business Management
Lead the overall cross sell business development, including client and product strategy
Manage the overall cross sell P&L;/ financial targets
Drive profitability both at customer and business level
Product &
- Market Insights:
Stay abreast of market trends and competitor activities
Work with Product teams and actuarial to devise product level cross sell strategies/ propositions
Familiar with CRM software and tools for business process control and management
Data Analysis &
- Insights:
Leverage customer data and market insights to inform cross sell strategies
Implement data driven decision making process to identify and capitalize on cross sell opportunities
Compliance &
- Risk Management:
Ensure that the cross-sell framework and business model design complies to the regulations as laid down by regulatory bodies & internal bboard policies
Collaborate with risk management teams to undertake proactive risk assessments and derive risk mitigation
Confidential
Defined KPIs of the role
Business Target Achievement – Design &
- Drive Direct marketing Campaigns
Achieve the company defined 'Penetration to Base' of BOB
Ensure desired levels of Persistency in portfolio
Manage Cost of Customer Acquisition
Drive Productivity of Agent/ Channels
Ensure desired levels of Product Mix/ drive
Customer satisfaction and Retention
Employee satisfaction thru GPTW initiatives
Channel's Profitability, Sales force Productivity &