Description
Execution and coordinion with stakeholder teams for marketing initiatives to ensure objectives like brand visibility, awareness, lead generation and other business outcomes
Coordination with creative, digital agencies & vendors for designing, printing and dispatching all brand & product related materials
Adherence to brand guidelines for all creative creation and marketing initiatives and first level check of creative collaterals and content
Operate official social media assets and publishing tools of the brand with creative support from agencies
Operate martech tools for social listening, marketing automation for engagement, Google listings, Google Analytics etc.
Execution and support for on-ground activations/initiatives
Coordination and execution of branch branding requirements
Execution of sponsorship, tie-ups and promotional activities
Coordination with regional regional teams for their marketing requirements
Assisit in making and publishing daily/weekly performance reports to identify issues and prospects
Process vendor invoices with the help of outsourced staff & ensure timely payments in compliance with the bank's plocies and to maintain healthy relations with vendors and goodwill of the organization
Responsibilities
Manage 2 contractual resources for branch coordination, documentation and payments. Train them and enable them to work independently with minimal intervention.
Qualifications
Experience Range : 4 to 10 Years
Qualifications
Graduate (Any Specialisation)
MBA or Degree in Marketing / Communications, preferable