: Publisher development executive

Responsibilities:

- Initiate first-level contact with prospective leads through Account-based Sales.
- Create and execute outreach strategies in collaboration with sales ops and ad ops teams.
- Develop efficient strategies to transition closed deals to Account Managers for onboarding and account management.
- Lead discovery calls with prospects to understand their revenue and organisational goals.
- Gather intelligence on prospects' needs, pain points, and bottlenecks.
- Understand customer goals, plans, challenges, timelines, budgets, and internal hierarchies.
- Structure and orchestrate deals to meet company revenue goals.
- Handle objections and address challenges, queries, and concerns from publishers.
- Set up demo calls with prospects to showcase our products and solutions.
- Generate and track a healthy sales pipeline, developing and communicating accurate revenue forecasts for internal planning.
- Log all activities in the CRM and maintain CRM adherence to ensure a clean repository of sales and marketing data.
- Stay up to date with all product releases and sales collateral.
- Resolve customer queries while displaying deep industry knowledge.
- Build a knowledge base and canned responses for common queries.
- Help users understand the tool/product better.

Qualifications:

Professional Competencies

- 1-2 years of sales experience with digital publishers, ad networks, and CTV channels.




- Understanding of analytics and ad networks (AdSense, AdX, and DFP).
- Preferred: A book of key contacts and decision-makers in the digital video publishing and CTV market.
- Excellent verbal and written communication skills in English.
- Ability to design and set processes that are clear to others.
- Preferred: Prior experience in publisher-focused sales/customer success roles.
- Proficiency in MS Excel and Google Spreadsheets.
- Great attention to detail, structured and analytical approach, critical and logical thinking.
- Highly motivated self-starter who can own the process and work independently.
- Consistent track record of achieving sales objectives and demonstrable planning and forecasting skills.
- Ability to work in a agile environment.

Cultural Competencies:

- Must be able to work primarily between the hours of 9:30 AM - 6:30 PM IST.
- Must have a player/coach mentality, willing to both execute and lead.
- Ability to juggle multiple projects concurrently and set and meet deadlines.
- Skilled at receiving and providing direct feedback.
- Collaborative mindset and great teamwork skills.
- Entrepreneurial and adaptable; great learning skills.
- Curious, research-minded, and data-informed.
- Able to search for possible solutions and apply them.
- Creative confidence.
- Proactive communicator.
- A sense of humor and a love of online culture.

📌 Publisher development executive (Gurugram)
🏢 CyberMedia
📍 Gurugram