Company Description Colligate India Private Ltd is a leading trade marketing agency specializing in brand promotion and merchandising across Modern Trade and General Trade channels. The company supports FMCG and other brands in driving visibility, consumer engagement, sampling, sales, and feedback to inform product acceptability and future strategy. With a robust pan-India presence in major MT chains and GT counters, Colligate operates through a team of 700+ professionals, including business and operations leaders, project managers, sales promoters, and merchandisers.

Colligate leverages an in-house IT team and GPS-based Android application for sales tracking, data collection, and reporting, offering customizable solutions to clients. The organization follows well-defined processes for recruitment, training, operations, performance management, payroll, and statutory compliance to deliver cost-effective, end-to-end execution.

Role Description The Project Manager – BTL Promotion – FMCG is a full-time, in office role based in Mumbai, responsible for planning, executing, and monitoring below-the-line promotional activities for FMCG brands in Modern Trade and General Trade. The role involves coordinating with clients and internal stakeholders to understand campaign objectives, designing promotion plans, and overseeing merchandising, display, sampling, and in-store activation activities.

The Project

Manager will manage field teams, ensure timely execution, track campaign performance using internal systems and reporting tools, and address operational issues in real time. Day-to-day tasks include vendor and logistics coordination,



budget tracking, quality checks on promotional materials, compliance with brand guidelines, and preparation of performance reports and insights. The role also requires continuous process improvement, maintaining strong client relationships, and ensuring all activities align with Colligate’s standards for customer satisfaction and cost effectiveness.

Qualifications

- Candidates should possess strong Project Management skills, including planning, execution, monitoring, and stakeholder coordination for BTL promotions in FMCG.
- Candidates should possess Expeditor and Expediting skills to ensure timely delivery of promotional materials, approvals, and campaign rollout across locations.
- Candidates should possess Inspection skills to conduct on-site checks of displays, merchandising standards, and promotional activities for quality and compliance.
- Candidates should possess Logistics Management skills to oversee movement of materials, coordinate with vendors, and optimize supply to Modern Trade and General Trade outlets.
- Experience in FMCG trade marketing, in-store promotions, or brand activation, preferably within Modern Trade and General Trade environments.
- Strong analytical, reporting, and MS Excel skills, with ability to interpret data from field operations and promotional campaigns.
- Effective communication and interpersonal skills, with the ability to lead field teams and collaborate with clients and cross-functional stakeholders.
- Ability to work in office in Kurla, travel to retail locations as needed,

For Detailed Discussion please connect me @ (phone hidden)

📌 Project Manager- BTL Promotion- FMCG (Kurla)
🏢 Colligate India Private
📍 Kurla